In February 2013, the highly anticipated Old Major restaurant opened in the popular Lower Highland neighborhood. Led by renowned Executive Chef Justin Brunson, the elevated farmhouse kitchen concept focuses on heritage-raised meats, sustainable seafood and ingredients sourced directly from local farms.

The restaurant hired DPP Communications to build awareness and buzz through pre, present and post opening PR efforts. The team communicated constant messages to consumers and media about Denver eatery that offers a deformalized fine dining setting and service that is inviting to guests, but offers the finest products and service from the top restaurant professionals in the city. Through media events, exclusive tours, menu tasting’s, interview opportunities to date, the restaurant is currently one of the hottest reservations in town.

Results

• Over 1200 fans joined the Old Major Facebook page following the PR campaign
• Media Coverage: EaterDenver, 5280 magazine, Thrillist, Gabby Gourmet,
Westword, CW/Fox, 850 KOA, Mile High Sports Radio, DenverLife magazine,
CBS 4, Examiner. Etc.
• Top 25 Restaurants in America 2014, Gayot
• 2014 Top 5 Hot Chefs Pick Denver/Boulder Innovators, Zagat
• Best New Restaurants 2014, 5280 magazine
• Top 50 New Restaurants 2013, Bon Appetite magazine
• 33 Best New Restaurants in America 2013, Thrillist
• Denver’s Best Steakhouses, Thrillist
• “Chef to Watch”, Delta Sky magazine
• 2013 Restaurant of the Year, Eater Denver (Finalist for Chef of the Year)
• 25 Best Restaurants, 5280 magazine
• Top Cocktail Menu, 5280 magazine
• Top Bartender, 5280 magazine
• Reader’s Choice finalists (results March 27, 2014) – Best New Restaurant, Best
Chef, Best Front-of-the-House Staff and Best Pastry Chef, Westword
• Best New Bars 2013, Westword
• Best Dishes 2013 (Nose-to-Tail Plate), Westword