In September 2010, we worked with Judianne Atencio with ProLink Sports on the public relations and media outreach for the Savor The Grape event benefiting the Boys & Girls Clubs of Metro Denver, home to the Darrent Williams Memorial Teen Center at Morton’s The Steakhouse DTC. The team worked to promote Denver Broncos all-pro cornerback Champ Bailey and retired Broncos all-pro safety John Lynch as they teamed up with Morton’s for an exceptional evening of fine wine and great food to benefit a great cause.

The team conducted aggressive pre-event media outreach through calendar listings, media mentions, sponsorship with KCNC/Channel 4 news, sports radio interviews and more to promote the event and get guests to attend the wine tasting and dinner. During the event, over a dozen media contacts attended including:
• Gabby Gourmet
• Westword
• Denver Post
• The Villager
• Blacktie Colorado
• Mile High Sports Magazine
• KCNC/News4
• KDVR/FOX
• KMGH/7News

Results

“Live with Lisa on Saturday, Sept, 18, 2010 – interview with Boy’s and Girl’s Clubs president
• Westword promoted in its Night and Day column and
Cafe Bites
• Bill Husted, Denver Post mentioned in his column
• Story in The Villager and Villager.com
• Media Attendees: Joanne Davidson (Denver Post)
Penny Parker (Denver Post), Patty Calhoun
(Westword), Lori Midson (Westword), Glory Weisberg
(The Villager), Lisa Snyder (Mile High Sports Radio)
• Coverage – Denver Post, Westword, 5280, Yelp,
Localwineevents.com, Eventful, The Villager, Denverbroncos.com, Zvents, etc.