The Inverness Hotel and Conference Center is an AAA, 4-diamond rated hotel with resort amenities, located in Englewood, Colorado. The Inverness Hotel hired DPP in 2015 to promote and garner media coverage for its recent renovation of public spaces including the lobby and the addition of a new coffee shop. The team also created a campaign to promote the hotel’s full service spa, semi-private 18-hole PGA championship golf course, five on-site dining options and conference, trade show, event and meeting spaces. DPP executed an aggressive media outreach campaign, starting with a press release announcing the new $1.5 million public spaces and lobby renovation as well as the new coffee shop, and followed by a local and national push for the wedding, summer travel, spa, golf, and conference planning markets.

Results

Total Number of Earned Media Placements: 30
9 Feature Stories
13 Short Items
8 Round Up Stories
Total Audience: 91,537,081
Percent Of Total Clips With Call To Action: 97% (29 of 30 placements)
Percent Of Clips With Assets Included: 37% (11 of 30 placements)
33% With Photos (10 of 30 placements)
46% With Quote (14 of 30 placements)
1% With Video (1 of 30 placements)
Top 5 Markets/DMAs: New York, NY (1), Washington, D.C. (8), Denver, CO (17),
Asheville, NC (37), Colorado Springs, CO (89)
Total Number of Media Visits To Property: 16 Media Visits (8 individual visits and 8
attendees to a planned media event)